Apps, tools, and programs can be real game-changers when it comes to running a business, wouldnโt you agree?
They help make content creation more manageable, assist in keeping track of the 3165 projects weโre juggling, save us loads of time, and just make life easier overall.
As an online business owner, I sometimes lose track of how many tools and apps I use daily (spoiler: itโs a lotโmy expense spreadsheet can back me up on that ๐ฌ).
But when it comes to Pinterest marketing, there are a few tools I absolutely can’t imagine living without.
If youโre not quite ready to outsource your Pinterest marketing but want to streamline your workflow and save time, this post is for you.
These are the tools and software I rely on to manage my clientsโ Pinterest accounts. And the best part? Almost none of these tools (except one) are limited to just Pinterestโthey can help you with other aspects of your business, too!
My Favourite Pinterest Marketing Tools
Pin Inspector โ A Powerful Pinterest Keyword Research Tool
Sure, you can definitely find keywords directly on Pinterest, and that works just fine.
But Pin Inspector? Thatโs my secret weapon for Pinterest competitor research, identifying top-performing pins and finding keywords. It helps me analyze whatโs trending on Pinterest, including trending colors tied to specific keywords, giving me valuable insights into the content that resonates most with my clients’ target audience.
If you’re serious about leveling up your Pinterest strategy, this tool is a total game-changer!
Tailwind – The Best Pinterest Scheduling Tool
This is still my favorite Pinterest app. And while you can also use it for Instagram, Iโll admitโitโs my Pinterest-only tool.
My day, unfortunately, doesnโt have 48 hours, and if it weren’t for Tailwind, Iโd be spending way more time on the platform. Which also means my clients would end up paying more for my services.
Sure, you can stick with manual pinning, and with enough practice, you can schedule pins pretty quickly through Pinterestโs native scheduler.
But after a lot of testing across different niches, I can confidently say thereโs no difference in performance between scheduling pins via Tailwind versus Pinterestโs native scheduler. And sinceย Tailwind has other amazing features, it remains my go-to Pinterest marketing software.
There’s an interval scheduling feature, an option to create board lists, Tailwind Communities for re-sharing pins, and more. If you are not familiar with Tailwind yet, check out this article on how to use it for Pinterest marketing.
Tailwindโs free trial includes plenty of features, but if you’re serious about Pinterest marketing, you’ll definitely want to upgrade to a paid plan.
Canva – An Awesome Pinterest Marketing Tool for Pin Design
If you’re an online business owner, you’re probably already familiar with Canva. Itโs a tool that allows even beginners to design anything, from documents and prints to social media graphics and Pinterest pin designs.
I absolutely adore Canva and have been using it for years. Itโs even my go-to for quickly creating a last-minute holiday card when I forget to buy one for a friendโs birthday. #lifesaver
While I know how to use Photoshop, Canva Pro will always be my go-to tool for for creating Pinterest graphics. The simplicity and intuitive interface just make it a joy to use!
There are a few tools I donโt use as much as I could (Dubsado, Iโm still figuring you out, but I like you!), but Canva Pro? Totally worth ten times the investment. Oh, and speaking of Dubsado (which is the best-advanced client management system, by the way)โif youโre thinking of subscribing, use my code SANDRAS20 for 20% off a monthly or yearly plan!
Canva is essentially free (yay!), but the Pro version offers so many extra options, design elements, photos, and fonts that upgrading was a no-brainer for me.
Hey, you can grab these free Pinterest pin design templates I’ve made for you with Canva!
Google Workspace – For All Kinds of Pinterest Stuff!
Spreadsheets for client info and analytics, Google Docs, Google Drive for storage… Google Suite makes life so much easier!
Plus, it’s super simple (and free!) to share documents with my clients and team.
Iโve even synced Google Drive to my laptop so I can access all my data from anywhereโand to make sure everything is safe in case my computer decides to quit on me one day.
Airtable – the Fun Interactive Alternativeย
I currently use a master Google spreadsheet for each of my clients, making it easy to access everything I needโfrom board names and keyword banks to pinning schedules and analytics. But recently, I’ve also been using Airtable, and I’m loving it! The little nerd in me gets super excited every time I check off a pin Iโve just scheduled.
One feature I really like is the ability to invite collaborators to my workspace. If I need to comment on something, I can simply tag them, and theyโre notified right away. Iโm still on Airtableโs FREE plan which actually offers quite a lot!
The “checkbox” column can also be created in Google spreadsheets, I know that โ but I enjoy how user-friendly the Airtable is. (I guess I’ve always been slightly intimidated by Excel and Google Spreadsheets )
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Tasty Pins – a Helpful Website Plugin
Tasty Pins is a simple WordPress plugin that allows you to set separate descriptions for Pinterest and image alt text (source: Tasty Pins).
This plugin is super helpful because it lets you add Pinterest SEO-optimized descriptions and titles to the Pinterest pin images in your blog posts. So, when someone visits your site and saves an image to Pinterest, it pulls the optimized description with Pinterest keywords instead of the alt text (which serves a different purpose).
The Tasty Pins plugin is a great way to optimize your website for Pinterest!
ClickUp – the Ultimate Pinterest Marketing Tool for Organization
Omg, Iโm ABSOLUTELY in love with this one! ClickUp really is the ultimate productivity and project management tool for small business owners.
Here’s the truth – if it’s not in ClickUp, I’m probably going to forget about it. ๐ Iโve set up all my one-time and recurring Pinterest tasks in ClickUp, so I never have to worry about when something needs to get done. Phew!
LastPass – a Place to Store All Your Passwords
If you’re running a business, you probably use quite a few apps and tools. Throw in courses or membership login info, and youโre quickly headed for password chaos.
Iโll admit, I was hesitant to move all my passwords into the “online space” at first (I had them all scribbled on a piece of paper that I managed to lose about twice a week).
But Iโve been using LastPass for years now and havenโt had a single issue.
You wouldnโt believe how much time you save when login fields auto-populate, and you donโt have to constantly reset your passwords because you forgot them!
*enters the wrong password 8-times*
*decides to reset password*
*enters the new password*
The program: Your new password cannot be the same as the old one.ย
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As a Pinterest manager, I find LastPass incredibly valuable because clients can safely share their passwords with me.
Nord VPN – my “Lifesaver” among Pinterest Marketing Tools
I saved this one for last because you donโt technically need it for Pinterest marketing, but itโs a must-have for Pinterest managersโespecially if you have clients worldwide.
Hereโs the deal: Pinterestโs spam filters can sometimes be overly sensitive (and, honestly, a bit silly). If they detect activity from different countries in a short span, it could potentially trigger an alert, leading to your account being suspended. And no, this isnโt just a rumorโit really can happen.
Thankfully, youโll get your account back after submitting an appeal, but itโs an unnecessary hassle that can impact your account performance for a month or two.
This is where a VPN (virtual private network) comes in handy. It protects your privacy and internet connection by masking your IP address. Y
ou can connect to a VPN in pretty much any country, which is perfect when youโre in the EU, and your client is in the USA (or if your account is based in the US and you’re, er – working from Bali! ๐). This way, your IP address matches your account’s location, and you wonโt confuse Pinterestโs spam filter!
Even if you donโt work with clients and don’t travel abroad but work from cafes (or anywhere with less secure connections), using a VPN is almost a must.
Nord VPN is one of the best VPN services out there, and Iโve been happily using it for years!
Do you use any of these tools for Pinterest marketing? Let me know in the comments!
