Apps, tools and programs can be real game-changers when it comes to running a business, wouldn’t you agree?
They either make content creation more manageable, help us manage all 3165 projects we are working on, save us tons of time, and make our lives way easier in general.
And although I sometimes lose track of how many tools and apps I use on a daily basis as an online business owner (spoiler alert: a lot, and my expenses spreadsheet can confirm this), there are a few Pinterest marketing tools that I literally can’t imagine living without.
If you’re not ready to outsource this part of your business marketing but want to optimize your workflow and save time, this article is definitely for you.
These are all tools and software that I love and use for managing my clients’ Pinterest accounts and my own (er – the latter being highly neglected, oops).
None of these Pinterest tools is actually strictly limited to Pinterest marketing, and they can help you with various aspects of your business!
My Favourite Pinterest Marketing Tools
Tailwind – the Best Pinterest Scheduling Tool
Ok, hands down my favorite Pinterest app ever, and even though you can also use it for Instagram, I admit this is my Pinterest-only tool.
My day doesn’t have 48 hours (unfortunately), and if it weren’t for Tailwind, I’d spend way more time on the platform, which would also mean that clients would have to pay more for my services.
Yes, of course it’s possible to use manual pinning only, and with practice, you certainly schedule pins quickly via Pinterest native scheduler.
But, I’ve done a lot of testing on accounts in various niches, and there’s no difference between scheduling pins via Tailwind vs. Pinterest native scheduler in terms of performance. Since Tailwind has other amazing features, it remains my go-to Pinterest marketing software.
There’s an interval scheduling feature, an option to create board lists, Tailwind Communities for re-sharing pins, and more! If you are not familiar with Tailwind yet, read this article on using Tailwind for Pinterest marketing.
Tailwind Free Trial offers quite a few features, but if you’re thinking about signing up for a paid plan, you can use my link and you’ll get a $15 credit
Canva Pro – an Awesome Pinterest Marketing Tool for Pin Design
If you’re an online business owner, you probably know Canva Pro well. With Canva, even beginners can design absolutely anything, from documents and prints to social media graphics and Pinterest pin designs.
I absolutely adore Canva, and I’ve been using it for years now – it even comes in handy when I need to quickly create a holiday card for my friend’s birthday because I forgot to buy one. #lifesaver
While I know how to use Photoshop, Canva Pro will always be my go-to tool for creating graphics for Pinterest. I just love how simple and intuitive it is!
There are a few apps and tools I don’t use as much as I could (Dubsado, hello, I’m still figuring you out, although I like you!), but Canva Pro is probably worth ten times my investment. P.S. Talking about Dubsado (the best client management system) – if you’re thinking about subscribing, use my code SANDRAS20 to get a 20% monthly or even yearly plan!
Canva is essentially free (Yay!), but you get so many options, additional design elements, photos, and fonts with the Pro version that it was a no-brainer for me.
Hey, you can grab these free Pinterest pin design templates I’ve made with Canva!
Google Workspace – for All Kinds of Pinterest Stuff!
Spreadsheets for client info and analytics, Google docs, Google Drive for storage… Google Suite makes life so much easier!
Not to mention, it’s super simple and free to share documents with my clients and my team. I have a Google Drive synced to my laptop so that I can access all the data from anywhere – and to be sure everything is safe if one day my computer decides to die.
Airtable – the Fun Interactive Alternative
I currently use a master Google spreadsheet for each client of mine to easily access all the info I need (from board names and the keyword bank to pinning schedule and analytics). But I’ve also been testing out the Airtable lately, and I love it! The little nerd in me is super excited when I tick off a pin I’ve just scheduled.
I also like its feature which enables me to invite a collaborator to my workspace and if I want to comment on something, I simply tag them and they’re immediately notified. I am currently still on their FREE plan that actually offers a lot!
The “checkbox” column can also be created in Google spreadsheets – but I enjoy how user-friendly the Airtable is. (I guess I’ve always been slightly intimidated by Excel and Google Spreadsheets )
Tasty Pins – a Helpful Website Plugin
Tasty Pins is a simple plugin for your WordPress blog that allows you to set separate descriptions for Pinterest and the image alt text. (source: Tasty Pins)
This plugin is super helpful because you can add Pinterest SEO-optimized descriptions and titles to your Pinterest pin image that is added to the blog post. For example, when someone visits your website and saves this image to Pinterest, it will pull this description with keywords that rank on Pinterest instead of its alt text (with a different purpose).
Tasty Pins plugin is one of the ways to optimize your website for Pinterest!
ClickUp – the Ultimate Pinterest Marketing Tool for Organization
Omg, ABSOLUTELY in love with this one! ClickUp really is the ultimate productivity and project management tool for small business owners.
Here’s the truth – if I don’t have it in ClickUp, I’m probably going to forget about it. Among many things, I have all one-time and recurring Pinterest tasks set up in ClickUp, so I don’t need to think about when something needs to be done! Phew!
LastPass – a Place to Store All Your Passwords
You probably use quite a few apps and tools if you’re running a business. When you also add courses or membership login info to the pile, you’re soon headed towards the password disaster.
I must admit, I was reluctant to move all my passwords into the “online space” at first (I had them all listed on a piece of paper that I lost approximately twice per week). But I’ve been using LastPass for years now and have never encountered any issues. You can’t believe how much time you save when login fields auto-populate for you and especially if you don’t need to change your passwords all the time because you forgot what it was.
*enters the wrong password 8-times*
*decides to reset password*
*enters the new password*
The program: Your new password cannot be the same as the old one.
As a Pinterest manager, I find LastPass incredibly valuable because clients can safely share their passwords with me.
Nord VPN – my “Lifesaver” among Pinterest Marketing Tools
I’ve left this one for the end because you don’t need it “per se” for your Pinterest marketing, but it is essential for Pinterest managers, especially those with clients worldwide.
You see, Pinterest spam filters are sometimes overly sensitive (and sometimes plain silly). If they detect repeated activity from different countries in a short time, this could *potentially* trigger them, which results in your account being suspended. And this is not just a rumor; it really can happen. Luckily, you will certainly get your account back when you send the appeal to Pinterest, but it’s an extra unnecessary hassle that may affect your account performance for a month or two.
What VPN (a virtual private network) essentially does, is that it protects your privacy and internet connection by hiding your IP address. You can connect to basically any VPN network, which is great when you’re in the EU and your client is in the USA. This way, your IP address will match your client’s country, and you won’t confuse the spam filter!
And even if you don’t work with clients but travel a lot or work from cafes (or other places with less secure connections), VPN is almost a must.
Nord VPN is one of the best VPN services, and I’ve been happily using that one for two years already!
Do you use any of these tools for Pinterest marketing? Let me know in the comments!