When it comes to digital marketing, there are many different platforms to choose from.
I mean, MANY.
It’s way better to focus on just 2-3 marketing methods, but sometimes it can be overwhelming to choose one.
Me, when starting my business, I did not knowing what to focus on:
Both Pinterest and Instagram are greatย long-term marketing strategies and offer their unique benefits, but they have some key differences. In this blog post, I will compare Pinterest vs Instagram marketing, to understand the differences and help you decide which platform is right for your business.
These are the Main Differences Between Pinterest and Instagram:
Pinterest Isn’t a Social Media Platform
The first and possibly most important difference to note when talking about Pinterest vs Instagram is thatย Pinterest is not technically a social media platform.ย It is what is known as a visual search engine. Yes, I’ve mentioned this already here, here and here. This means that people don’t come to Pinterest to interact with friends or family but to find ideas and inspiration (and possibly buy something).
This has some big implications for businesses trying to market on Pinterest. Most importantly, you need to focus on creating visually appealing pins that pinners will likely engage with and using Pinterest keywords so that your content will rank in the Pinterest search engine.
Instagram Requires Daily Showing Up
Instagram, on the other hand, is a true social media platform. This means that in order to be successful on Instagram, you need to show up regularly and interact with your target audience.
Pinterest doesn’t require you to spend so much time on the platform. It’s more important that you’re pinning consistently and creating a lot of fresh pins and content.
Tailwind is the best app that will help you schedule pins in advance (since using Pinterest native scheduler requires a bit more time) and stay consistent.
Here, you can find otherย Pinterest marketing tools that will help you create beautiful pins, save time, and create a seamless Pinterest marketing process.
Pinterest vs Instagram Engagements are Not (Quite) the Same
Instagram is all about “classic” engagement. The more you can get people to like, comment, and share your posts, the better. This is because Instagram’s algorithm favors content that gets a lot of engagement.
And yes, engagements are an important Pinterest analytics feature, too. Heck, the engagements have even become the default setting when searching for the most popular pins. But when we talk about engagements on Pinterest, we have PIN CLICKS, SAVES, and CLICKS TO YOUR WEBSITE in mind. See, it’s not the same thing at all.
So, if you’re only focused on getting likes and comments under your pins, you’re not really taking advantage of what Pinterest has to offer. Instead, you should focus on creating pins that are likely to be repinned (saved) or clicked through.
Instagram is All About the Hashtags
On Instagram, hashtags are king. In order to reach your target audience, you need to be using relevant and popular hashtags.
Pinterest hashtags, on the other hand, are basically dead. In fact, most pins that perform well on Pinterest don’t use any hashtags at all.
There are two reasons for this: first, the Pinterest search engine is not set up like other social media platforms, and Pinterest hashtags are not even clickable.
Second, Pinterest announced long ago that it is moving away from hashtags as hashtag search results are heavily connected with spammers.
The Content Lifespan is Much Longer on Pinterest
One of the great things about Pinterest is that your content can have a much longer lifespan than on social media platforms. This is precisely because people use Pinterest more as a search engine and less as a newsfeed.
So, if you create relevant and keyword-rich pins, they will continue to be found and repinned/clicked long after you’ve posted them.
This is in contrast to Instagram, where your content will only be seen by people who follow you at the time that you post it. After that, it will quickly get buried in their feed as they scroll through and see newer posts.
Psst, that’s why Pinterest is awesome for e-commerce businesses or digital product creators! You want your products to be found anytime, right?
The Brand Awareness & Traffic Difference
You can generate a lot of brand awareness on Pinterest due to the fact that people are searching for specific topics and that 97 percent of searches carried out on Pinterest are unbranded!
Instagram is great for building relationships and engagement with your target audience. However, it takes more time to build up a following than on Pinterest, even though paid campaigns (to speed up the process) can be beneficial on both platforms.
When it comes to traffic from Pinterest, it is more likely to be high quality, as people are already searching for specific topics (or at least ideas about specific topics). Instagram users are mostly just scrolling through their feeds and are not ready to buy just yet.
NOTE: This doesn’t mean Pinterest is better than Instagram, of course! For example, if you’re a service provider or a blogger, you can get initial leads/new readers to your website via Pinterest, and then you can build a trust factor and let them get to know you on Instagram! ๐ย
Pinterest vs Instagram Sales
Whether you’re selling boho necklaces, jeans, or furniture, Pinterest is the place to be for e-commerce businesses. And when it comes to selling products on Pinterest, people who click on your pins are further down the sales funnel and are more likely to make a purchase.
People who see your posts on Instagram are less likely to be ready to buy, as they’re not actively searching for products but are rather just scrolling through their feeds. But as I said before – this doesn’t mean that you can’t leverage this platform to build a community and increase sales with the help of brand awareness!
If you wanna stop using Instagram for marketing but don’t wanna just disappear from the platform, I think thisย 9-grid Instagram template is a perfect way to say “Au Revoir”!ย
So, which platform should you focus on – Pinterest or Instagram?
As with most things in life, the answer is that it depends. ๐
Even though there are some key differences between Pinterest and Instagram marketing, both platforms offer great benefits for businesses. As a Pinterest and Content marketing strategist, I’m a little biased because I’ve seen the results businesses can get from the combination of Pinterest and blogging.
But to sum it up, Pinterest is great for businesses that want to focus on creating visually appealing content. And while you don’t need to be as active on Pinterest as you do on social media platforms, you do need to create new content regularly. On the other hand, Instagram is perfect for businesses that want to build a community and connect with their target audience.
Of course, there is no reason why you can’t use both platforms to reach your ideal client/buyer/reader! ๐
Do you have any questions about Pinterest vs Instagram marketing? Let me know in the comments below!
If you are thinking about using Pinterest or organic content marketing for business or not yet seeing the results you’d like, check out my services page for more information about how I can help you!
