Who to Follow on Pinterest?

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Anybody that has a personal Pinterest account can stop wondering who to follow on Pinterest, like… RIGHT NOW.

Pinterest is not Instagram and it really doesn’t matter whether you follow anybody or not.

Of course, if you’re interested in and like content from a creator, then you should absolutely go and click that follow button so that you’ll be seeing more of their content in the future too.

On the other hand, businesses that use Pinterest for marketing their services or products should consider more carefully who to follow on Pinterest and how to increase followers.

Until recently, followers didn’t matter much on this platform, but with Pinterest introducing changes in 2021 about how the platform works, growing your followers has become slightly more important.


Here are three types of accounts that you can follow to help your content get distributed across the platform and grow your followers.






Now, you might be wondering why you should follow competitors.

Besides the fact that this way we can support each other (ya’ know, collaboration over competition), there are also other benefits of following your competition.


➡️ By following other creators from your niche, you increase the chance that they will follow you back too and save your pins. This kind of engagement will signal Pinterest algorithms that you have quality content.

And when bigger accounts (competitors) engage with your content, it will more likely appear on the home feed of their followers too!

Not only will they see your content, but they will also engage with it, click-through, or start following your account.


➡️ When you’re browsing the platform, Pinterest shows you content from the “follower tab,” too.

If you’re following accounts in your niche with quality content, you won’t need to search for pins that fit onto your boards, but you’ll quickly find them on your home feed.


Indeed, repinning (saving) content from others is not as important for your growth as it was in the past, and business owners should focus on creating fresh content instead. But this is still a great way to quickly fill up your Tailwind queue (or to find pins to save if you’re pinning manually).




If you are searching for potential clients or customers that would be interested in either your services or products, what better way to find them than among those who are already interested in similar content to yours, right?


So, what you can do, is check the competitor followers’ tab and follow some of the users that are following them. If they’re interested in your competitor’s content, it’s more likely they’ll follow you back.



Avoid following accounts that “scream spam” (no profile picture, no boards, empty accounts). Growing your followers on Pinterest by following those accounts (or even buying followers) will not benefit you in any and will not help your content get distributed.

So, ditch that idea immediately and save your money.




Following your friends and business gals can additionally help you grow your followers on Pinterest.


You probably know many other content creators or service providers on Pinterest, so why not connect with them?


Follow each other, engage with and save each other’s content to help distribute your pins across the platform.

You can create a secret group board with a couple of like-minded business owners or simply make a mental note to browse their account for new content now and then and save their pins.



It’s vital that you follow other accounts on Pinterest really, REALLY slowly.

You shouldn’t just click the Follow button ten times in a row or follow too many accounts per day.

If you follow others too quickly, there is a high chance that you’ll suddenly get logged out of your account, which will be suspended due to “spam activities.”

Pinterest has a highly functioning spam filter and many non-spammy accounts are being flagged for such activities (Think over-protective Italian mum who bans her child from playing with their friend just because that friend did ONE naughty thing).

So make sure you don’t upset her! 😊


Still wondering who to follow on Pinterest?

You can start with my Pinterest account too 😉


Happy following!



Share this with your biz besties!

Sandra Stanisa

Sandra Stanisa

Sandra is your travel-obsessed, coffee-loving Pinterest & Canva Expert (with a zillion other digital-marketing-related passions). She is a self-proclaimed Pinterest addict and a founder of Sandra S. Media, a boutique marketing agency that helps bloggers and creatives scale their businesses through strategic Pinterest marketing and design.

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