The wedding industry niche is huge on Pinterest.
And since Pinterest is a visual search platform with strong imagery playing an important role, wedding photographers are one of those creative entrepreneurs that can benefit from Pinterest the most.
But what I keep seeing is that many wedding photographers make the same mistakes when trying to grow their Pinterest account.
So, I decided to write a short guide to Pinterest for wedding photographers. Um, or more accurately – a guide to mistakes you might be making and how to avoid them to grow your account.
GUIDE TO PINTEREST FOR WEDDING PHOTOGRAPHERS: 10 MISTAKES YOU MIGHT BE MAKING (AND HOW TO AVOID THEM)
1. NOT CLAIMING YOUR WEBSITE OR SETTING UP RICH PINS
Pinterest accounts that do not have a claimed website are receiving far fewer engagements, which is impacting the distribution of their pins on the platform.
Here is an example of a wedding photographer’s Pinterest account, which was unclaimed for a month (not intentionally, there was a glitch at the beginning of this year when many accounts got unclaimed). The difference in engagements and saves is gigantic.
When you’re setting up your Pinterest business accounts, one of the first things you should do is claim your website. If you don’t know how to do that, you can check my step-by-step instructions about claiming your website on Pinterest.
While most wedding photographers claim their website, many tend to forget about setting up rich pins that provide additional information and carry more keywords. Read more about enabling rich pins on Pinterest here.
2. PINNING ALL PHOTOS FROM A SINGLE BLOG POST AT ONCE
If there’s any takeaway message I want you to remember after reading this guide to Pinterest for wedding photographers, it is NOT to pin all the images from a single blog post at once.
Wedding photographers benefit from having a lot of content to pin, so why to “waste it all” immediately?
If you pin all of the images from your website immediately after you create a new post, here’s what happens:
- You run out of fresh content for this particular URL pretty quickly.
- You risk your account getting suspended since pinning images that lead to the same URL too often in a short period may trigger Pinterest spam filters.
- When Pinterest users look at your account (or their home feed), all they see are similar images from one photo session, leading them to think there’s not much value there.
Instead, pin images from your website in time intervals – either manually or schedule them with Tailwind (a Pinterest scheduler with an interval pinning function that also calculates optimal times to pin based on your follower’s activity on Pinterest).
3. NAMING BOARDS AFTER PHOTO SESSIONS
Pinterest is a search engine and when future brides are searching for wedding photo inspiration (or for wedding photographers!), they are doing that by using keywords (even though they aren’t actually aware of that).
If your Pinterest boards are named after your photo sessions, like “Kyle & Anne, May 2021” or “Jane & Simon Joy Park Elopement,” that’s not the best for Pinterest SEO.
Instead, you should create boards that will have SEO-optimized titles and descriptions and include search terms used by pinners (such as Mountain Elopement Ideas, for example).
4. NOT USING YOUR CONTENT TO IT’S FULL POTENTIAL
What I mean by saying wedding photographers are not using their content to its full potential is that they’re not considering that images or graphics that lead to a single blog post can be pinned to different boards.
You’ve got photos that fit into boards such as “first look photos,” “wedding ceremony ides,” “wedding portraits,” etc.
New boards give Pinterest the signal about consistent activity, and creating 1-2 boards per month can additionally help expand your reach on Pinterest.
5. FORGETTING ABOUT THE FRESH CONTENT
You’ve photographed a bazillion of weddings, but your website only consists of a few pages, half of them being “About” and “Contact.”
Creating fresh content (i.e., new URLs) is a Tailwind and if you don’t update your site often, your growth will be slower (or will stop at some point).
This means it is advantageous to create a new page or post on your website for each photoshoot. Otherwise, all of your images on Pinterest will lead to the same few URLs, which will negatively impact your distribution on the platform.
As a wedding photographer, you don’t need to create long posts with thousands of words. Sure, an informative blog post now and then is great, but it’s also enough to upload photos from the latest photo session and add a few sentences about it.
6. IGNORING THE LOCATION-RELATED KEYWORDS
If you are a wedding photographer based in the Pacific Northwest, LA, UK (or anywhere else in the world 😊), you should be incorporating location-related keywords into your Pinterest profile and pins.
As mentioned before, with the help of keywords, Pinterest can index your content and put it in front of your target audience.
If you’re not using location-specific keywords as part of your Pinterest marketing strategy, you’re seriously missing out. Potential clients in your area or foreigners who are planning a destination wedding in your city and might otherwise love your style and would want to hire you are more likely to find your competitors’ pins and hire them instead.
7. CREATING ONLY STATIC PINS
One of the best pieces of advice I could give to wedding photographers about Pinterest marketing is to take advantage of their imagery and create different content.
While the popularity of video and story pins is not well accepted among many bloggers (they want those clicks to their website to help them grow traffic and ad revenue, which is entirely understandable!), wedding photographers benefit from getting exposure.
More views and saves equals more potential clients that can click on your profile and later decide to hire you, yaasss!
So don’t stick to static pins only and experiment with creating video and story pins! You can also repurpose your IG stories and Reels or even Tik Tok videos (just make sure to crop the video and remove the Tik Tok trademark as this impacts the distribution).
8. STICKING TO IMAGES ONLY
Similar to creating only static pins, pinning only images without any text can be slowing your growth too.
Even if you don’t have any blog posts on your website (such as Best Elopement Locations in XY, Photographer’s advice to future wedding couples, …), you can add some text to your images from the wedding sessions and create graphics.
Imagine: When searching for “Colorado elopement ideas” on Pinterest, the future bride may see many images, and among them, one has a text saying “A Romantic Colorado Elopement Inspo.” She will be intrigued to click-through and check out your other photos!
9. PINNING MOSTLY HORIZONTAL IMAGES
When you are photographing weddings, you probably take an equal amount of horizontal and vertical photos.
While it’s nothing wrong with saving both on Pinterest, vertical images tend to perform better on the platform – they are longer and appear bigger on the mobile screen, so users are more likely to engage with them.
That’s why, when you’re adding photos to a new blog post, keep the ratio in favor of vertical images (but of course, add a few horizontal ones too so that you have a complete portfolio on your website).
10. NOT USING ENOUGH PHOTOS
Who else has so much visual content available for a single URL than a wedding photographer? These images can be pinned to Pinterest over several months or even years.
If you run out of photos from the blog post, take advantage of other images stored in your G drive!
There’s no need to add them to your website; you can simply upload them to Tailwind scheduler (or Pinterest’s native scheduler), add optimized titles, descriptions and existing URLs, and voila, you’ve created fresh content!
To learn more about fresh pins on Pinterest, read this article.
If you need any advice regarding Pinterest for wedding photographers, or if you have any questions, you can reach out anytime via contact form or email me at firstname.lastname@example.org.
I absolutely love working with wedding photographers since I enjoy taking photos and (and also, a hopeless romantic here), so I’m happy to help any way I can!