A Pinterest business account is in many aspects different from a personal one. While you can have pins for every single topic you can think of on your personal account, I wouldn’t recommend this for the Pinterest boards you need for your business account.
If your boards are all over the place, this will confuse not only users, but also the Pinterest algorithm.
You’re a wedding photographer, and when a potential client actually finds you, your Pinterest profile is full of boards such as Funny cat memes, Vegan food ideas, Baby room décor inspo, etc.
Nope, definitely not giving the right vibe.
PRO TIP: If you don’t have your personal and business account separated, make secret boards and pin things that have nothing to do with your business on those boards.
Wondering what Pinterest boards you should have on your profile? Keep on reading.
4 TYPES OF PINTEREST BOARDS YOU NEED FOR YOUR BUSINESS ACCOUNT
A BRAND BOARD
Saving valuable content from others is also a part of a Pinterest marketing strategy, but how to showcase your own work on your Pinterest profile?
Create a Pinterest board that will contain only pins that lead to your website(s).
If a pinner likes one of your pins and clicks on your Pinterest profile to find out more, you should make it as easy as possible for them to find your content. Move this board to the top of your board list.
PRO TIP: Name your brand board as your business name (i.e. Sandra S. Media / Sandra S. Media Blog / Sandra S. Media on Instagram). No need to add “Best of” to the name. Otherwise, pinners might be wondering: “So if this is “best-of,” does this mean that other content from this business is not as good?”
PRO TIP 2: If you also claimed Instagram, YouTube or Shopify/Etsy store on Pinterest, you can create a brand board for this content too. When you create a pin for an Etsy shop, it can be added to the “Your Business Name on Etsy” board and “Your Business Name” board.
TOPIC PINTEREST BOARDS
Topic boards contain pins about content that you create, products that you sell or services you provide. They are connected to your niche and area of expertise, but can contain pins from others, too.
PRO TIP: Do not forget to perform keyword research and add keywords to board titles and descriptions.
Businesses that sell products or services that are location-based should add locations to their board titles as well – provided that specific location is actually being searched on Pinterest (i.e., Joshua Tree NP Weddings).
If you already have plenty of content produced, then you can create additional boards with different keywords. Back to the example, let’s say the wedding photographer works in California often, then boards such as California Weddings or Los Angeles Weddings will be useful for them.
SEASONAL PINTEREST BOARDS
If specific keywords are trending during a particular season (i.e., Winter weddings, Fall Outfit Ideas, Easter recipes), seasonal boards can be a great traffic driver!
Create seasonal topic boards and manually move them to the top of your profile when the season is approaching.
INSPIRATIONAL PINTEREST BOARDS
Think about what kind of content may attract your target audience and create inspirational boards (that your pins – and pins from others – will fit into).
For the sake of example, let’s stay with the wedding photography: First look wedding photos, Wedding reception photos, Boho wedding inspiration, etc. are all boards that you can add your pins to and reach more audience on Pinterest.
*GROUP BOARDS (OPTIONAL)
If you’re slightly familiar with Pinterest, then you’d know that besides your own boards, you can also join (or create) group boards.
Group boards are boards meant for sharing each other’s content and expanding your reach on the platform.
Well, at least that was the original idea.
Unfortunately, quite quickly, many creators realized they could use group boards for their own benefit without giving anything back – meaning, dumping a lot of their pins into those group boards without repinning other people’s content. And group boards really work only if everyone works together.
But although group boards are not as popular (or efficient) as they once were, it’s still possible to find a few good ones!
Focus only on niche group boards (i.e., “Engagement sessions” as opposed to “Photography Inspiration”) and check their performance every few months inside Tailwind.
OR – you can find a few like-minded entrepreneurs from your niche and create a smaller group board together with them so that you’ll be sure everyone’s content is equally shared.
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How many types of Pinterest boards have you already added to your business account? If you need help with setting up and optimizing your Pinterest account, I created a FREE guide & workbook that will help you get started!
And if you need any help with Pinterest board ideas for your account, just drop me a message and let’s chat!