How to Optimize Pinterest Account with Keywords

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I keep rambling about the importance of keywords on Pinterest. But darling, that’s only because they are the numero uno!

And if you’re wondering why your pins are not ranking on Pinterest or how to improve your Pinterest marketing strategy further, my advice would be to go back to basics and take a good look at your Pinterest account.

Is it really optimized? Did you put relevant keywords everywhere they need to be?

Today, you’re going to learn how to optimize your Pinterest account with keywords.



๐Ÿ’ก By “keywords,” I don’t mean just any words about your niche that you may come up with. Don’t forget to perform keyword research on the platform in advance so that your efforts won’t be in vain. And if you aren’t quite sure how to start, this article will tell you where to find keywords on Pinterest.

Need a daily plan with actionable steps? Sign up for a FREE email challenge and optimize your Pinterest account in 5 days!





Add Keywords to Your Pinterest Profile


To optimize your Pinterest profile, you’ll need to add your niche keywords to your profile name and bio.

Your profile name should tell Pinterest users AND search algorithms who you are and what you do. The next step is to add even more relevant keywords to your profile description.


Optimize Pinterest account with keywords in your Pinterest profile

Optimize Pinterest Boards


Pinterest boards might not be the first thing that comes to your mind when you think about ranking on Pinterest. After all, users are searching for pins, and unless they set their search bar to “boards,” boards won’t appear in the search feed on their screens.

So why bother, then?

It’s super simple. The more relevant keywords you use across your Pinterest profile, the easier it is for search engines to rank your content.

There are two places on Pinterest boards to add keywords to:



It’s essential that board titles contain specific keywords that tell Pinterest what the board (and its content) are all about.



While not as important as board titles, optimized board descriptions also help your content rank. Board descriptions will also help understand your target audience what kind of pins can be found on the board.


Optimize Pinterest account with keywords on your Pinterest boards


Add Keywords to Pins


You can treat a pin as a micro-element of a Pinterest SEO universe.

And as cells are the basic building blocks of all living things, provide structure, and carry information, a pin containing keywords has a similar role in the Pinterest universe.

Adding keywords to the pins will “give the right signals” to the search engines that will eventually position it right where we want it โ€“ on the top of the search feed for these specific keywords. (Sure, there are other factors involved, but SEO is the most important one.)

This is where you should add keywords:


Don’t just copy the pin title from the blog post. Research keywords on Pinterest and use them to create simple, informative and catchy titles



Keyword-rich pin descriptions will help categorize pins in the all-mighty Pinterest sphere.


NOTE 1: Avoid keyword stuffing as this might actually hurt pin distribution (Pinterest is smaaart!)

NOTE 2: Hashtags are no longer considered best practice



As I said, Pinterest is smart. So smart, it can recognize the images and text on them too. (That’s why Pinterest managers are preaching about the importance of fresh pins). Instead of freaking out (we all are, just a tiny bit), use this feature to your advantage and put keywords in the overlay text when creating pin designs.



Let’s get geeky. Or not.

To be honest, I’d rather run away any time I hear the word “coding” because tech stuff is rocket science for me. However, luckily you don’t need to know a thing about coding and algorithms to implement this “hack”; it’s enough that you know keywords in the pin image name can additionally help understand search engines what your content is about.

When you download pins from Canva (or any other program), rename them and add keywords to images before uploading them to Pinterest or Tailwind.


Optimize Pinterest account with keywords on pins


SEO is one of the 3 essential elements of Pinterest marketing, so it’s time you tap yourself of the back because after reading this, you’re about to become a Pinterest SEO badass! ๐Ÿ˜‰



What’s next?

Optimize your website for Pinterest!


Share this with your biz besties!

Sandra Stanisa

Sandra Stanisa

Sandra is your travel-obsessed, coffee-loving Pinterest & Canva Expert (with a zillion other digital-marketing-related passions). She is a self-proclaimed Pinterest addict and a founder of Sandra S. Media, a boutique marketing agency that helps bloggers and creatives scale their businesses through strategic Pinterest marketing and design.

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