Whether you’re about to start a business and figuring out your marketing strategy, or you have been an online business owner for quite a while, you’ll probably agree with me on this: we all wish that a day would have more than 24 hours.
But it just doesn’t work this way. (Bummer, I know)
Tailwind is an approved partner from Pinterest, meaning that using this tool to help you improve your Pinterest marketing strategy won’t get you in a ‘Pinterest prison’ (aka got your account suspended), as it may happen with other apps.
So, let’s take a look at how to use Tailwind for Pinterest marketing.
As a Pinterest Scheduling Tool
If you’ve heard of Tailwind before, then you’ll probably know that it’s recognized as the best scheduling tool for Pinterest.*
*Tailwind is also a scheduling tool for Instagram, but this could be a topic of another blog post. 😉
When you create new pin designs for your blog post or products, the next step is to pin them to a few relevant boards (and group boards, if applicable).
Take a peek into this article if you don’t know what kind of boards to create on Pinterest.
If you don’t have a lot of content yet, there’s a Tailwind alternative for Pinterest scheduling – Pinterest’s own scheduler. The Pinterest native scheduler enables you to upload, add pin title, description, alt text, and URL before it’s pinned to the Pinterest board.
But there are a few advantages of using Tailwind for scheduling your pins:
➡️ You can schedule pins for weeks in advance. Heck, it’s even possible to schedule months in advance – but I would advise you against the latter since analytics should be checked once per month and Pinterest marketing strategy adjusted if needed.
This is especially relevant in 2021 with all the algorithm changes (and nobody has time to delete hundreds of scheduled pins and create a pinning schedule once again).
The Pinterest native scheduler enables you to schedule pins only two weeks in advance.
➡️ Tailwind enables you to determine the number of daily time slots for pinning. If you are wondering how many times per day you should pin, check out this Instagram post of mine. (Oh, and do low-key stalk me for more free Pinterest tips!)
➡️ Tailwind will help you grow on Pinterest by determining the best times to pin based on the activity of your Pinterest audience.
Yeah. You’ve heard that right. Tailwind has quite a deep insight into what’s going with your Pinterest account.
➡️ My favorite advantage of Tailwind as a Pinterest scheduling tool is its ’interval schedule’ option.
If you would like to pin your pin to a few relevant boards in a Pinterest native scheduler, you will have to create copies of the pin and schedule them manually to different boards.
On the other hand, a Pinterest interval scheduling feature enables you to choose the desired time interval, and with one single click, your pin will be scheduled to several boards.
If you have a Pinterest account with many boards, you may have difficulties remembering all of them when scheduling. With Tailwind, you won’t need to boil your brain – instead, board lists can be created in advance (containing a group of boards with the same topic) and used when scheduling.
➡️ Inside Tailwind scheduler for Pinterest, there’s another feature called Tailwind SmartLoop, making it easy to share your best performing Pinterest pins at the best times for increased engagement.
However, with the Pinterest algorithm preferring fresh pins, I would suggest avoiding repinning the same pin too many times unless it is an outstanding performer (i.e., bringing a lot of traffic/sales)
So with SmartLoops, it’s possible to automate posting such pins, but it needs to be used cautiously.
Taking advantage of Tailwind Analytics
Another way to use Tailwind for Pinterest marketing is taking advantage of its analytics.
➡️ Tailwind offers a deep insight into your board and pin analytics, which can help you determine what works well for your account and if your Pinterest marketing strategy needs any tweaks.
➡️Are you a member of any group boards? I use Board Performance stats with all of my clients to see which group boards are not performing well and should be archived or to find out which group boards are performing well (because some of them still do!), so I can schedule more pins to those boards in the future.
➡️Inside Tailwind analytics, you can even see when your organic pins reach the most people, individual pin analytics, and you can also integrate your Google Analytics to improve data accuracy.
For creating pins with Tailwind Create
Not only for Pinterest scheduling, with the latest feature Tailwind Create, but you can also use Tailwind even in a more creative way.
Inside Tailwind Create, you’ll find many Pinterest pin templates that can be customized to create your own designs – upload images, find templates, customize and add text & you’re good to go.
However, I must say that I do not use Tailwind Create since I create unique pin design templates for all of my Pinterest management clients.
And – personally, I still prefer Canva Pro for pin design. But if you are in a hurry or struggle with creating pin design templates, Tailwind Create can help you a lot!
Umm, and here I’m gonna shamelessly promote my freebie. 😀 If pin design is not your cup of tea, you can also grab my free 15 customizable templates that will help you create your unique pin designs!
Expand your reach with Tailwind Communities
What are and how to use Tailwind Communities’ you might wonder.
Well, perhaps you know them by their former name – Tailwind Tribes.
Tailwind Communities are one of my favorite Tailwind features that can help you grow on Pinterest by re-sharing content from other pinners in your niche.
Yes, they have a similar concept as group boards, but there is one main difference – rules are more strict.
When you become a community member, the number of submitted and re-shared pins can be seen by everyone. And if you’re not following the rules of a particular community, the owner can and will probably
remove you kick you out. #youdeservedit
Tailwind Communities are not only helping your pins get exposure, they can also serve as a way to find good quality content from others so that you can fill up your Tailwind queue.
If you were a newbie at the beginning of this article, I hope now it’s a bit more clear how to use Tailwind!
❗ If you’re thinking of signing up, you can use this link, and you’ll get a $15 credit if you ever decide on a paid plan.
But Tailwind free trial is pretty cool too – it allows you to schedule a certain number of pins per month for free, AND you get access to Tailwind Communities, Tailwind Create, and precious analytics. Already this makes it worth signing up!
Let me know below if you have any more questions about using Tailwind for Pinterest!
Besides my Pinterest Management Services, I also offer Tailwind Account setup services if that’s something you’d need help with. I can also help you establish a customized pinning strategy in the scope of my Strategy VIP days or Pinterest coaching sessions that will help you fully leverage the power of Pinterest!