Please raise your hand if you’re among those entrepreneurs who have too much free time and you’re working only 3 days per week.
Yeah, I thought so.
I mean, it’s possible – but in this case, you probably have automations and systems in place, use schedulers, outsource certain parts of your business (like Pinterest marketing 😉), and – repurpose content.
Because ain’t nobody got the time to create everything from scratch. And – you DON’T NEED TO.
You are likely creating a lot of content for your business already, and Pinterest is a great platform for repurposing that content. Any content you create, whether that are blog posts or social media graphics, can be repurposed and incorporated into your Pinterest marketing strategy.
Save time AND energy? Yes, please!
Want to learn my other time-saving tips for Pinterest marketing?
Although I’d certainly recommend you have a blog on your website, that’s not absolutely necessary to be successful on Pinterest. You can repurpose your products, content on your website pages, and social media posts and pin them to relevant boards.
Do you have a podcast? Share (parts of) the transcript as a blog post, create pins, and start promoting your podcast on Pinterest, too! Or create a product catalog on Pinterest for your awesome product-based business!
Without further ado, here are a few ways that you can make repurposing your content onto Pinterest a little bit easier – and FASTER.
5 Tips to Repurpose Your Content for Pinterest
Use Canva’s Resize Feature
You’ve already created a few gorgeous social media graphics and graphics to promote your blog post or new podcast episode. As mentioned, why not also use these designs for Pinterest marketing?
What you want to make sure is that any repurposed graphics are optimized for Pinterest, so they look great on mobile devices and on the app (vertical size images always perform better on Pinterest).
Any graphic or infographic can be repurposed into a Pinterest shareable image with Canva Pro‘s copy & resize feature to reformat it into a Pinterest-sized graphic, too.
If you only use a free version of Canva, you can still resize your graphics, there are just a few more steps in the workflow. First, create a new design with optimum Pinterest image size, copy the existing design, paste it into a new document, and manually adjust the image(s)/ and text.
Another time-saving tip: batch work! As soon as you create a graphic for a social media post, create pin designs too and save them for later when you need them.
Repurpose Videos from Other Platforms
If you’re using Reels, create Instagram stories or Tik Tok videos, save those to your phone and repurpose them for Pinterest!
They can be used as video pins or idea pins (in this case, I suggest you cut longer videos and create more slides as Pinterest prefers this). Just make sure that you remove the watermark from other platforms when repurposing content for Pinterest, as this affects the distribution of your pin.
For example, if you share weekly quick tips on your IG stories, these videos can be directly uploaded to Pinterest and would make a great idea pin!
Even if you create long-form video content (i.e., YouTube videos), you can repurpose part of these videos and use them to create a bunch of new pin designs.
Repurpose text-only content
Although Pinterest is a visual search platform, this doesn’t mean that every pin design needs to be dominated by the image.
If you’ve written an informative post about your industry, you can certainly go beyond classical pin design, where a variation of the blog title is used as text on the design.
Consider repurposing parts of the blog content to create an informative Pinterest pin (infographics), carousel pin, or idea pin. Or ALL of them. 😊
Consider Repurposing the Same Pin by Resizing It
No, it’s not the best practice to pin the same pin over and over again, and you need to change the image on the pin, add new elements and change the text slightly. But another way to repurpose the existing content is to use different image sizes.
The minimum recommended size for the pin design is 1000×1500 px, but you can also create longer pins up to 1000×2100 px (1000×2000 for video pins).
Resizing the same pin and changing a few minor things will help you create fresh pins on Pinterest faster, which means longer coffee breaks or pup-cuddling time, yay!
Repurpose Your Existing Pin Designs into Additional Pinterest Pin Formats
Pinterest has three different pin formats – static pins, video pins, and idea pins. All of them can be “regular” or carousel pins. Once you’ve created initial Pinterest graphics, you can repurpose them and adjust them slightly by adding animated elements or music, for example, to turn them into another pin format.
Adding additional formats of pins, such as video or idea pins, will increase the chances of people repining pins from you.
Pinterest loves fresh content, and you have to continue to create new pin designs consistently to grow on Pinterest. The more content you post, the more chances you get that it gets reposted and shared, and that algorithm shows your pins to more people. That’s why it is so essential to repurpose your existing content for Pinterest and save yourself tons of time!
If you need more help with Pinterest marketing, don’t hesitate to reach out and see if we are a fit to work together on your Pinterest strategy!